Few Free Tips About Your Website That Your Web Developer Hasn’t Told You

Originally this article was prepared by me for the members of US MTV portal. But as I started to go deeper and deeper – I have decided to publish it here.

A dear slave of the mystical sounds of Music:)

I am a web designer and website developer with more than 8 years experience and would like to share few free tips about your websites that your web developer hasn’t told you.

It doesn’t matter how much money you have invested in the development of your website (some people could even retire for those amounts). If it doesn’t show in the 1st page of Google when people are looking for you – you have wasted your money, time and energy.

For example, I personally know a guy who invested 50k euros in his dream business, but didn’t succeed just because his website wasn’t found in the 1st pages of search engines (he went bankrupt after some time without getting any clients and almost no visitors in his website).

Statistics (for an average keyword) – #5 place in Google gives you approx. 6000 unique visitors a month, and #1 place (don’t think so high though) gives more than 50000 unique visitors a month the same time as # 54 will give you max 2 visitors a day (and i am not saying they even will be unique ones).

The only thing you can do – find a reliable company (and I am meaning RELIABLE company not some guys you know) who will do search engine optimisation for you, but:

  1. make a contract – what they promise (ranking in the 1st page of Google after your keywords, quality backlinks, time period etc.)
  2. do not pay more than 30% upfront – before the job is done. If they refuse – there are 100-s of good SEO firms out there who will accept these terms. Show them the money (30%) and they will agree;)
  3. write down all the information the SEO firm has requested and provide it as soon as possible.
  4. When You make a contract with SEO firm – do not agree for monthly payments – you should go only for 1 fixed payment for this particular job – they should get you in the 1st page of Google (do not forget the main reason you went to them – as they will try to sell more services to you as all the businesses do).
  5. And say to them – You want the work to be dome MANUALLY (very important point as using different systems can and will do the opposite). Remember – bad seo firms and especially IT students do not work manually (and they will try to pursue you that that is the best and cheapest way for a top place in Google – don’t go for it).

It may sound harsh, but remember – the reality is that 97% of all the websites (good or bad) are not functional, just because they are not having any visitors. And that is the fault of website owners – if you see something is not as good as planned – change the service provider or loose the money and your future possibilities.

This is never about the thing how nice or smart seems the website developer – it is always about your site – it has to bring you more fans and make you money…

Hopefully this will help You,

Helmuts from Maidstone, Kent, UK

p.s. if you have any questions about this matter – feel free to ask me and I will try to answer

p.p.s. please comment and rate this article as this will let it be more visible among EzineArticles as well. Thank You.

Web Development and Reverse Engineering

Web developers are always trying to create attractive and functional websites. If you are using a content management system you need no special knowledge of web technologies to create basic pages. But sooner or later you need to modify layout or some part of the website for which there are no settings in the user interface. Modifying code means knowing basics of HTML, CSS, JavaScipt, PHP and other languages used for websites. If you are new to this world you will need some tutorials and introductory texts to learn basics of web technologies.

However, there is another way of learning with possibility to experiment and test various modifications of the code or layout. It is called reverse engineering and means examining code of an existing page. Every web browser has a function to display the source code of displayed page. By examining it you can see what elements are needed to construct the web page. This is a great way to learn HTML and CSS language. Of course, examining and understanding how it works is one thing, creating your own project is another. The easiest way to start writing code is to make small modifications on your website. For this purpose you need a development installation on your home server, because experimenting with a live website is not a good idea. Depending on the system used for your site you will have to find files which contain the code for the page under examination. There is no general rule, but the main core of the page layout is probably in some template file.

This approach of examining the source code is also useful when you find a page with some fancy design or cool menu. To understand how it is done you need to find appropriate part of the code. Firefox, for example, has a nice feature to display only the source code of a small part of the website. You simply select the page elements you are interested in, click the right mouse button to display a menu and select View Selection Source. Once you find source lines responsible for the wanted page element, you can study them and try to implement something similar on your website. This doesn’t mean that you can copy the code directly, you will have to modify it to be compatible with your existing website. But the basic principle is that you examine existing code and experiment with small modifications. If you combine this approach with web resources explaining theoretical background of web technologies, you will be able to quickly understand and learn new languages and technologies.

Working With a Web Developer – Weighing Temperament and Expenditure

There are variants, when working with a web developer may be advantageous, depending on requirements and necessity.  Though you may find this journey to be a dubious course, and after weighing temperament and expenditure, consider these invaluable tips of caution.

A need for access and control

Your access of your site is an issue, or will become one after it is made. The frequent need for maintenance, targeting and testing your links, trying out new tweaks can become quite an expenditure, when paying someone else each time you want to update, revise, or try something fresh.  If having complete access and control fits your expectation, then making your own website, which includes timely access and control will be more to your favor.

Works best solo

You may find working with someone else, especially when you have to check, approve, and confirm all manner of application before proceeding, to be a tedious, and stressful relationship.  At best when working with a web developer, some kind of rapport which may initially be in place, can become strained, and volatile.  If you require doing things on your own time, the moment you are ready, exactly to your specification as often as required, then working solo may be for you.  If you do not know html coding and are ready to make your site, then a site builder, or similar tool, with no technology required, may be for you.  Here you have total access and control over your web endeavors.

Requires an overview of expenditure

When you expect, and require each cost incurred to be itemized before a project, and do not like add on, surprises, or variations of exceeded charges, you may relish the concept of incurring no charges.  In this light, you can customize, update, test, and implicate your site at each level, for little more cost than your time.  This path of action bears no consequence. 

Is not realistic about perfection

Somewhere there is the perfection stymie for some of us.  If you strive for each word, idea, and assumption to be exact, as you envisioned or you necessitate frequent revisions, then doing it yourself is a worthy endeavor.  Often the initial web design, in exuberance can appear to fit your requirements, then as suddenly be solely lacking in your expectation.  And frequent maintenance and revision is common place in establishing a creditable web presence.

Freedom, and easy application are powerful allies, and if your temperament and expenditure is one that demands these truths, then having website flexibility will assuredly be to your liking.  It is all about access, control and choice!