Small Business Web Development

Small business web development is something which unfortunately even to this day is rarely understood. There are two main schools of thought which surround it – those small business owners who look for the designer who has created the most attractive and professional websites in the past and those who want a website to get results.

I would suggest that as a small business owner you should be looking for a web developer who possesses the second skill. I don’t necessarily mean to find a developer who makes *ugly* sites, but it is important that you consider how you are going to benefit from your website before you start building it.

In other words you need ot start with the end in mind. Too many small business owners and web developers themselves focus firstly on making an attractive website with a real “wow” factor. Then they sit down to try and figure out how to market it effectively so that you actually get the end result you’re looking for – more customers or clients for your business without having to spend an arm and a leg to get them.

As I’m sure you can imagine, not only is this backwards but can also lead to frustration. So for best results, start out with the end in mind.

You need to find a professional in the realm of small business web development who specializes in building websites that get results – rather than just look nice. Find someone who knows how to design a site so that it will draw potential customers from the search engines each day and it won’t be too long before you start to notice some significant improvements in your profits as a result.

The Benefits That PHP Certification Can Give Web Developers

PHP is a server side scripting language that allows you to create some of the most beautifully dynamic and interactive websites out there, and if you can use it, you can go straight to the top when it comes to getting web design work. However, getting your foot in the door isn’t simply a matter of knowing how to do the work; not only do you need to know PHP inside and out, you are going to need to prove to potential clients and employers that you have the knowledge as well! The truth of the matter is that when you are looking to get hired for web design work, you are not always dealing with people who will recognize your experience or your knowledge; this is where having PHP certification can help.

In the first place, what does PHP certification consist of? In many cases, when you are looking at getting certified, you are going to need to know both PHP and SQL (primarily MySQL – which is a standard for accessing database systems). These are the two subjects that you need to be aware of and that you need to be comfortable with, and you will find that these two subjects give you the foundation of a good web development expertise. When you are looking to prove to the people in charge that you are capable of doing the work that they want, PHP certification will show that you are proficient in both of these topics.

If you are looking to get started with PHP certification, you will find that the major provider of recognized PHP certification is going to be Zend. Zend certification will test your knowledge of PHP, and even better, it is going to test you with regard to real world job functions. For the positions where certification in PHP is required, Zend certification is going to be the one that allows you to stand out and to strut your stuff. It is important to remember that having the certification itself will allow you to get your foot in the door. The Zend certification for PHP is a little pricey (around $125 at the last look), but it is important to remember that you should see this as an investment in your future employability. Just think how much more salary you can get out of your present or future employer.

When you are thinking about getting PHP certified, remember that you are likely going to need to be competent with both PHP and SQL (MySQL). Also remember that the exam is practical, and that some preparation is essential. Taking the exams unprepared will be a problem for anyone, even if they are very comfortable with these topics, and this is where training materials and practice exams can come in. Consider what your options are and what you can do to get the results that you are after.

Achieving a PHP certificate can be something that makes a huge difference to the way that you are moving forward and the shape that your career in PHP development takes. If you want to get ahead and get yourself PHP certified, then make sure you check out the resources at this PHP certification info site before you rush into it. This site will let you explore some of the other benefits of PHP certification and give you some of the resources you’ll need also.

Choosing A Web Development Company Through References

Finding a web development company to create a website for you may seem daunting, but it isn’t. It’s all in the references and prior work that these companies have done!

The biggest reason you are creating a website is to get traffic and therefore, more new customers–correct? There is an easy way to figure out whether a potential web developer will get you these big numbers. First, visit some websites that this developer has created for other people. Figure out what the company that particular website is for does and, in a separate browser window, do a general search pertaining to what that company does (be sure to omit the exact name of the company or their slogan, if they have one). Does the company come up in the first handful of search results? If you have gotten to page three or four of the search results and yet to find that company, then something is wrong.

Once you’ve done your research on all these potential web development companies, have then come in for a visit. Discuss what you have in mind for your own website and see what these companies have to say. Do they offer constructive feedback on what will work and what may not? Do they agree to do every single thing you lay out? Do they disagree with everything? You want a company that is willing to take your idea and run with it by improving it and creating something beyond your expectations, and this cannot be done with a developer that agrees (or disagrees) with everything you suggest.

Lastly, discuss pricing. If a particular company seems like a brilliant fit for you, both through your private research and the interview, but they give you a price that seems a little high, then don’t dismiss them immediately. “You get what you pay for” is true in this case, and keep in mind that the extra costs may be quickly paid for by increased search engine hits and new customers.