Few Free Tips About Your Website That Your Web Developer Hasn’t Told You

Originally this article was prepared by me for the members of US MTV portal. But as I started to go deeper and deeper – I have decided to publish it here.

A dear slave of the mystical sounds of Music:)

I am a web designer and website developer with more than 8 years experience and would like to share few free tips about your websites that your web developer hasn’t told you.

It doesn’t matter how much money you have invested in the development of your website (some people could even retire for those amounts). If it doesn’t show in the 1st page of Google when people are looking for you – you have wasted your money, time and energy.

For example, I personally know a guy who invested 50k euros in his dream business, but didn’t succeed just because his website wasn’t found in the 1st pages of search engines (he went bankrupt after some time without getting any clients and almost no visitors in his website).

Statistics (for an average keyword) – #5 place in Google gives you approx. 6000 unique visitors a month, and #1 place (don’t think so high though) gives more than 50000 unique visitors a month the same time as # 54 will give you max 2 visitors a day (and i am not saying they even will be unique ones).

The only thing you can do – find a reliable company (and I am meaning RELIABLE company not some guys you know) who will do search engine optimisation for you, but:

  1. make a contract – what they promise (ranking in the 1st page of Google after your keywords, quality backlinks, time period etc.)
  2. do not pay more than 30% upfront – before the job is done. If they refuse – there are 100-s of good SEO firms out there who will accept these terms. Show them the money (30%) and they will agree;)
  3. write down all the information the SEO firm has requested and provide it as soon as possible.
  4. When You make a contract with SEO firm – do not agree for monthly payments – you should go only for 1 fixed payment for this particular job – they should get you in the 1st page of Google (do not forget the main reason you went to them – as they will try to sell more services to you as all the businesses do).
  5. And say to them – You want the work to be dome MANUALLY (very important point as using different systems can and will do the opposite). Remember – bad seo firms and especially IT students do not work manually (and they will try to pursue you that that is the best and cheapest way for a top place in Google – don’t go for it).

It may sound harsh, but remember – the reality is that 97% of all the websites (good or bad) are not functional, just because they are not having any visitors. And that is the fault of website owners – if you see something is not as good as planned – change the service provider or loose the money and your future possibilities.

This is never about the thing how nice or smart seems the website developer – it is always about your site – it has to bring you more fans and make you money…

Hopefully this will help You,

Helmuts from Maidstone, Kent, UK

p.s. if you have any questions about this matter – feel free to ask me and I will try to answer

p.p.s. please comment and rate this article as this will let it be more visible among EzineArticles as well. Thank You.

Copywriting as a Part of Web Development

A part of web development is copywriting. Excellent copy means it has to be appealing to both readers and to search engines. This combination will help websites to rank highly. A problem occurs when there are space constraints to a site, page layout requirements or other issues.

Because appealing to both readers and search engines is so important, you don’t want to sacrifice one for the other. Adding a big block of copy to the middle of a page may not be the best answer, however, if a page needs content, adding a couple of sentences to the bottom of each section is a good option. Your copy will still be readable and the additional content will appeal to the search engines.

There are some things to remember when writing content for a website.

  • Web users are active. One click and they have left your site. If they don’t see a reason to stay, they won’t. There is a 10 – 15 second window available to capture a visitor’s attention.
  • The longer the text is, the less likely they are to read it. With long text, they will skim it, if they bother to read it at all.
  • Web users don’t believe in hype. If you want a web user to believe you and to believe in you, you must back up your claims.

Four questions must be answered on each page:

  • What am I doing here?
  • How do I do it?
  • What’s in it for me?
  • Where can I go, next?

If your design and navigation isn’t obvious, then you need to explain it in the copy. Most visitors will not take the time to figure this information out. If a first time visitor cannot find their way around your site, they will likely never come back.

Unless your visitors are expecting to read something on your page, don’t expect that they will read more than one or two lines of copy.

Understanding your copy is as important as length. Don’t make the copy so complicated that it is difficult to comprehend or make it so the customer will have to think about it because they won’t.

What this means is you want to convey one key idea in just one or two lines. Don’t try to add a third line because if you say too much, then even the first idea won’t penetrate. If your site needs more content, break it down into sections that are one or two paragraphs each. Say what you want to say in the first sentence and then expand the thought into the paragraph. Use meaningful headers. Most people will only scan the headers to the paragraphs and not even bother with the copy on the page, unless it is something that appeal to them. It is better to write only one or two lines with links to another page with the longer copy.

Even when users are expecting to find text heavy content, don’t expect they will take the time to read all of it. Longer copy doesn’t have to be as abrupt as shorter text, but it needs to be as easy to read.

Make your copy clear, but not boring. Lively writing with an unassuming voice is best. Boring writing will turn your reader off and nothing you say at that point will make it through.

Web Development – The Key to Online Success

You know the scenario – a business is called up by a web development company and asked if they want a website. The decision maker ums and ahs and then says “Well, competitor A have a website and so do competitor B, so go on then I’ll have one, how much does it cost?” The web development company replies. The business says that they can only pay half that and asks what they get for half. The website company thinks a little then replies it will still look great but may lack some “extras” that you might not need.

The above scenario is typical of how many web development companies fail to recognise the importance of usability and accessibility enhancing functionality and more importantly fail to convince their customers of this requirement. Yes, the website must look good but never at the sacrifice of functionality. A visitor is more likely to come back again and again to a website that has rich, frequently updated content and excellent navigation. A general rule of thumb is that visitors should not have to think about navigation, it should be second nature.

Website visitors are not willing to spend more than a few seconds learning how to navigate a website because it is quite easy to just go back to the search engine to find another website to browse. So why don’t website development companies push the benefits of functionality? Why are so many customers so quick to sign off a website that merely looks good. Well, they are initially but then when the hits fail to come then they notice that something is wrong.

Perhaps some web designers take the easy option and design aesthetically pleasing websites but fail to add enhancing features because this would be more difficult.

So if you already have a website or are thinking of having a website designed for your business then think past looks and imagine how your visitors are going to feel when they are navigating your website.