The Role of SEO in Web Development With JavaScript

With the ever growing and evolving nature of the internet and the different websites you find online, it is expected to come across with a number of mixed messages along the way. One of the longest debated topics when it comes to the role of search engine optimization in web development is whether or not using JavaScript is a great idea when optimizing a website for search engines.

The online crowd is divided – some people firmly believe that Java should not be used at all, while others think that using JavaScript is essential and contributes a lot to the overall success of a website. If you are one of the many who is considering whether to use JavaScript on your website or not, this article will help you clear your head and let you see both the good side and the bad side of using Java and how it relates to search engine marketing.

One of the main reasons why a lot of website developers and web designers are big on JavaScript is its being simple and providing a lot of options for the website owner – Java is a relatively simple programming language that will let you create several web effects that is impossible for traditional HTML to do. On top of that, using Java in a website also provides a great solution to the common problem of code bloat.

Code bloat is a situation where the size of an HTML file used for a certain web page reaches its threshold, usually the limits set by the different search engines. When your website or even just a single web page on your website goes beyond the specified limits of codes, you will be penalized with a lower ranking in the results pages which is not good news.

On the other side of the fence however, a lot of web developers also think that applying Java will only harm your rankings simply because it makes it harder for the search engine web spiders to crawl on your website for indexing. Search engine crawlers already have a lot of ground to cover these days and crawling through overwhelming volumes of JavaScript codes makes it very hard for them to find what they are looking for.

Search engine crawlers look for keywords and relevant text and information in your website before it gets indexed and ranked, and if you have lots of JavaScript embedded within your website the crawlers will have a hard time figuring out if your website is relevant or not, thus harming your SEO strategy.

All things considered, using Java will not make or break your SEO strategy. As long as you have your online marketing strategy all planned out, you will not have a hard time deciding whether to use JavaScript or not.

The Benefits That PHP Certification Can Give Web Developers

PHP is a server side scripting language that allows you to create some of the most beautifully dynamic and interactive websites out there, and if you can use it, you can go straight to the top when it comes to getting web design work. However, getting your foot in the door isn’t simply a matter of knowing how to do the work; not only do you need to know PHP inside and out, you are going to need to prove to potential clients and employers that you have the knowledge as well! The truth of the matter is that when you are looking to get hired for web design work, you are not always dealing with people who will recognize your experience or your knowledge; this is where having PHP certification can help.

In the first place, what does PHP certification consist of? In many cases, when you are looking at getting certified, you are going to need to know both PHP and SQL (primarily MySQL – which is a standard for accessing database systems). These are the two subjects that you need to be aware of and that you need to be comfortable with, and you will find that these two subjects give you the foundation of a good web development expertise. When you are looking to prove to the people in charge that you are capable of doing the work that they want, PHP certification will show that you are proficient in both of these topics.

If you are looking to get started with PHP certification, you will find that the major provider of recognized PHP certification is going to be Zend. Zend certification will test your knowledge of PHP, and even better, it is going to test you with regard to real world job functions. For the positions where certification in PHP is required, Zend certification is going to be the one that allows you to stand out and to strut your stuff. It is important to remember that having the certification itself will allow you to get your foot in the door. The Zend certification for PHP is a little pricey (around $125 at the last look), but it is important to remember that you should see this as an investment in your future employability. Just think how much more salary you can get out of your present or future employer.

When you are thinking about getting PHP certified, remember that you are likely going to need to be competent with both PHP and SQL (MySQL). Also remember that the exam is practical, and that some preparation is essential. Taking the exams unprepared will be a problem for anyone, even if they are very comfortable with these topics, and this is where training materials and practice exams can come in. Consider what your options are and what you can do to get the results that you are after.

Achieving a PHP certificate can be something that makes a huge difference to the way that you are moving forward and the shape that your career in PHP development takes. If you want to get ahead and get yourself PHP certified, then make sure you check out the resources at this PHP certification info site before you rush into it. This site will let you explore some of the other benefits of PHP certification and give you some of the resources you’ll need also.

Working With a Web Developer – Weighing Temperament and Expenditure

There are variants, when working with a web developer may be advantageous, depending on requirements and necessity.  Though you may find this journey to be a dubious course, and after weighing temperament and expenditure, consider these invaluable tips of caution.

A need for access and control

Your access of your site is an issue, or will become one after it is made. The frequent need for maintenance, targeting and testing your links, trying out new tweaks can become quite an expenditure, when paying someone else each time you want to update, revise, or try something fresh.  If having complete access and control fits your expectation, then making your own website, which includes timely access and control will be more to your favor.

Works best solo

You may find working with someone else, especially when you have to check, approve, and confirm all manner of application before proceeding, to be a tedious, and stressful relationship.  At best when working with a web developer, some kind of rapport which may initially be in place, can become strained, and volatile.  If you require doing things on your own time, the moment you are ready, exactly to your specification as often as required, then working solo may be for you.  If you do not know html coding and are ready to make your site, then a site builder, or similar tool, with no technology required, may be for you.  Here you have total access and control over your web endeavors.

Requires an overview of expenditure

When you expect, and require each cost incurred to be itemized before a project, and do not like add on, surprises, or variations of exceeded charges, you may relish the concept of incurring no charges.  In this light, you can customize, update, test, and implicate your site at each level, for little more cost than your time.  This path of action bears no consequence. 

Is not realistic about perfection

Somewhere there is the perfection stymie for some of us.  If you strive for each word, idea, and assumption to be exact, as you envisioned or you necessitate frequent revisions, then doing it yourself is a worthy endeavor.  Often the initial web design, in exuberance can appear to fit your requirements, then as suddenly be solely lacking in your expectation.  And frequent maintenance and revision is common place in establishing a creditable web presence.

Freedom, and easy application are powerful allies, and if your temperament and expenditure is one that demands these truths, then having website flexibility will assuredly be to your liking.  It is all about access, control and choice!