Choosing A Web Development Company Through References

Finding a web development company to create a website for you may seem daunting, but it isn’t. It’s all in the references and prior work that these companies have done!

The biggest reason you are creating a website is to get traffic and therefore, more new customers–correct? There is an easy way to figure out whether a potential web developer will get you these big numbers. First, visit some websites that this developer has created for other people. Figure out what the company that particular website is for does and, in a separate browser window, do a general search pertaining to what that company does (be sure to omit the exact name of the company or their slogan, if they have one). Does the company come up in the first handful of search results? If you have gotten to page three or four of the search results and yet to find that company, then something is wrong.

Once you’ve done your research on all these potential web development companies, have then come in for a visit. Discuss what you have in mind for your own website and see what these companies have to say. Do they offer constructive feedback on what will work and what may not? Do they agree to do every single thing you lay out? Do they disagree with everything? You want a company that is willing to take your idea and run with it by improving it and creating something beyond your expectations, and this cannot be done with a developer that agrees (or disagrees) with everything you suggest.

Lastly, discuss pricing. If a particular company seems like a brilliant fit for you, both through your private research and the interview, but they give you a price that seems a little high, then don’t dismiss them immediately. “You get what you pay for” is true in this case, and keep in mind that the extra costs may be quickly paid for by increased search engine hits and new customers.

Web Development – The Key to Online Success

You know the scenario – a business is called up by a web development company and asked if they want a website. The decision maker ums and ahs and then says “Well, competitor A have a website and so do competitor B, so go on then I’ll have one, how much does it cost?” The web development company replies. The business says that they can only pay half that and asks what they get for half. The website company thinks a little then replies it will still look great but may lack some “extras” that you might not need.

The above scenario is typical of how many web development companies fail to recognise the importance of usability and accessibility enhancing functionality and more importantly fail to convince their customers of this requirement. Yes, the website must look good but never at the sacrifice of functionality. A visitor is more likely to come back again and again to a website that has rich, frequently updated content and excellent navigation. A general rule of thumb is that visitors should not have to think about navigation, it should be second nature.

Website visitors are not willing to spend more than a few seconds learning how to navigate a website because it is quite easy to just go back to the search engine to find another website to browse. So why don’t website development companies push the benefits of functionality? Why are so many customers so quick to sign off a website that merely looks good. Well, they are initially but then when the hits fail to come then they notice that something is wrong.

Perhaps some web designers take the easy option and design aesthetically pleasing websites but fail to add enhancing features because this would be more difficult.

So if you already have a website or are thinking of having a website designed for your business then think past looks and imagine how your visitors are going to feel when they are navigating your website.

Tablets: Another Consideration in Web Development

Let’s face it; many people are still not enamored with tablet PCs. Thousands may already own an iPad or any tablet but there are still plenty of individuals who choose the bulkier but more feature-rich notebooks or even netbooks. The tides of change cannot be stemmed though and tablets will become a major platform in personal computing in the near future.

As consumers, we can see that as an improvement over what we have today. But for webmasters and web developers, it poses yet another challenge. With sales of tablet PCs rising, the time is right to start investing on tablet-friendly website versions. Yes. Versions because you do not have to totally redesign your website to accommodate internet surfers using tablets. Like with smartphone users, you can specify a version of your site to be served to those using tablet.

When developing the tablet version of your website, here are some tips to keep in mind:

1. Keep file sizes to a minimum. In the future, all tablet PCs would be equipped with Wi-Fi functionality. Today though, plenty of tablet PCs still connect to the web using 3G networks. This means pages would not load as fast as when the PC is using Wi-Fi connection. As a result, you have to ensure that your website’s tablet PC version is light and would load easily. Most internet browsers are impatient and if you cannot deliver the info they need on time, they would easily hit the back button and try another website.

2. No Flash. Android-powered tablet PCs support Flash. Apple’s iPad does not. We can argue all we want that Android-powered tablets are better than the iOS-powered iPad, but it will not change the fact that sales figures are on the side of the iPad. That said, you have to find Flash alternative to use on your site if you need multimedia content on your site’s version for tablet PCs. Furthermore, contents using the multimedia platform from Adobe cannot be read by search engine bots thus lowering your chance to get higher ranking on search engine result pages.

3. Resolution and the accelerometer. Most tablet PCs are equipped with accelerometers so there is no definite resolution to target when designing for tablets. There’s another thing to consider with accelerometers. You have to design your site in such a way that no matter how it is being rendered, the area above the fold is well optimized. Above the fold means the area that the visitor can see without having to scroll down. Make sure that you make good use of this area in any resolution or display layout.

Remember that tablets are still relatively young and in the near future, they would come with better and newer features. Make sure that you are on top of these changes and adapt your site’s design to accommodate future changes.