Web Development – The Key to Online Success

You know the scenario – a business is called up by a web development company and asked if they want a website. The decision maker ums and ahs and then says “Well, competitor A have a website and so do competitor B, so go on then I’ll have one, how much does it cost?” The web development company replies. The business says that they can only pay half that and asks what they get for half. The website company thinks a little then replies it will still look great but may lack some “extras” that you might not need.

The above scenario is typical of how many web development companies fail to recognise the importance of usability and accessibility enhancing functionality and more importantly fail to convince their customers of this requirement. Yes, the website must look good but never at the sacrifice of functionality. A visitor is more likely to come back again and again to a website that has rich, frequently updated content and excellent navigation. A general rule of thumb is that visitors should not have to think about navigation, it should be second nature.

Website visitors are not willing to spend more than a few seconds learning how to navigate a website because it is quite easy to just go back to the search engine to find another website to browse. So why don’t website development companies push the benefits of functionality? Why are so many customers so quick to sign off a website that merely looks good. Well, they are initially but then when the hits fail to come then they notice that something is wrong.

Perhaps some web designers take the easy option and design aesthetically pleasing websites but fail to add enhancing features because this would be more difficult.

So if you already have a website or are thinking of having a website designed for your business then think past looks and imagine how your visitors are going to feel when they are navigating your website.

Web Development in a Fair Way

The story

When a young man starts his LIFE alone he always have great intentions about something he already interested in be it sports, literature or technology. He always has great dreams about the future, that he will be famous in some ways, will do something nobody has ever done before and will go further then anybody in the past. He will build and then lead his business to great success, will find somebody to love, will raise a family and will lead a happy life. But as time goes by he finds it harder and harder to push through…

The business

Web development. Small or big, simple or complex, everything from one page to enterprise-level database management applications. Dealing with special needs the same way as with general queries. Working over 60 hours a week delivering only the highest quality in every job without compromise. Advanced level skills in several programming languages make it easy to select and use the right tools for every project. Having the experience to bring a project from scratch to completion. Only clean hand-written code, bespoke content management systems, unique designs, cross-browser compatibility, logical structure, extendability and interactivity – in one word, professionalism what describes the products.

Sharks in the water

Running a business always involve competitors. Old ones, new ones, smaller ones, bigger ones, less or more but there are always some. And it is all right. All right, as long as it is fair. However in the web development business nothing seems to be fair at the moment.

Customers are not aware of differences between a website and a website. They can see, what is on the screen. They can see if they can find themselves on Google. And they can see the prices. And one’s price is a really small fragment of the other. The difference is so huge that the customer thinks nobody would do it so cheap so just out of curiosity they start communicating with the guy offering the cheap price. After a few conversations it is obvious that they are talking about the same thing. It makes the customer believe that the other quote is the one which is incorrect. And there cannot be that much difference between the two products. And of course that is true.

Probably there is a little difference. Probably there is none. And even if the product is completely the same in terms of hours spent on the project, structured clean code, good results in search engines, quality design, cross-browser compatibility, high accessibility and so on, there is just a LITTLE thing… And it is called FAIRNESS.

A website can be built on a computer and can be uploaded from anywhere in the world where there is an internet connection. There are many great developers and many great designers all around the world where the cost of living is really just a small chunk comparing to the cost of living in the UK, especially around London…

So Website Owners! While you don’t call yourself a millionaire however you would be really wealthy with your monthly income in some other countries, PLEASE don’t consider your country’s prices way too high just because you are having your site done by someone from far away! Thank you.

The start

When the young man started his life finishing school with a broken-up family behind his back he still had the dream to live for. In fact, that was all he had. Everyday survival can take the focus off easily though. And it did. Forgetting your dream however does not mean that you have to lose it…

Bouncing between jobs, between pride and prejudice turned his life upside down every now and then. Everywhere he went there was somebody to tell him he is going the wrong way. Time after time somebody told him to forget his dreams and grow up. He hated them. He wished they had not been there.

Although he hated them he sometimes felt they might be right. Sometimes he felt he should gave up, like everybody seemed to had given up already around him and join the queue at the end. It seemed to be all right. It seemed to be so easy. Everybody did the same. Everybody joined the same queue. He seemed to be sticking out more and more by every day and it did not feel good. But there was something he could not get out of his mind…

“A fruit is either ripening or rotting. There is no stationary state in between.”

Those people had given up already. There was nothing in front of them. They had cut all their chances that something might change to any better. The young man suddenly had to realize that those people were the only ones who helped keeping his dream alive showing great contrast between future and survival. And he has chosen the future…

Humor of faith

The young man ended up in the United Kingdom. He came to find some answers for the questions bothering him. He wanted to stay a couple of years trying his luck and wanted to save some money. But this move gave him much more than he ever expected. Learning the language and getting familiar with British culture opened his eyes a bit wider and he has seen his dream once again. Below the surface it has grown even bigger through those years than it has been ever before. And it seems to be closing up on him now…

Finding Professional Web Development Services

Every new and small business owner is at least generally aware of the need to have an Internet site for their business. Creating the site without professional web development services can work if the skills are present, but with the professional support the site can quickly become a time consuming nightmare when the business should be the focus of the owner. There are several things to consider when looking for a professional.

The first issue is cost. Many companies are prone to hiring a family member to create the site to save money. While this seems like a good idea in the beginning, very quickly the family member will grow tired of having to constantly make changes to satisfy the owner’s needs and the frustration with an incomplete site begins to emerge.

Looking for a professional includes asking for references and portfolios. The true professional will have a series of sites and examples that can be viewed and even used to see what features the designer is able to make. Without the portfolio the type of site may be left up in the air, again causing frustration.

Many designers will also agree to setup the domain and hosting services needed. The domain is the actual address that begins with www. The hosting provides a place for the domain to reside. This is required in order for a site to be found on the Internet.

Many designers also have the ability to create the needed graphics for the website. If they do not, they usually have a relationship with someone who can provide these for the owner. In many cases, a photo of the retail location, logo, or other graphics are needed to provide a great presence for the company.

When the site is created, the job does not end. Part of the initial conversation should include what is available regarding site maintenance when completed. Many companies need to have a photo gallery to show their wares, or a shopping cart for sales. These will need to be continually updated after the initial site goes live. Setting a price for ongoing maintenance is best done prior to signing a contract.

When the site is live it is time to begin combining the traditional advertising with the site. Include the domain name in all advertisements, business cards, stationary, and any signs on the building or company vehicles. Just making the site does not guarantee people will visit. But, if people know the site is available, they will check out the products and services long before they ever visit the actual retail location.

Having a website available for people to view before they visit the retail location helps make the sales easier when they do. The customer who has already reviewed the products and services is visiting or calling because they want to purchase. Making sure the web development services are professional and the site is completed on a timely basis is important to get the company online and functioning in the Internet as efficiently as possible. Without a presence on the Internet, a business can be missed because people use the Internet to find what they are looking for more than any other method.