Web Development – The Key to Online Success

You know the scenario – a business is called up by a web development company and asked if they want a website. The decision maker ums and ahs and then says “Well, competitor A have a website and so do competitor B, so go on then I’ll have one, how much does it cost?” The web development company replies. The business says that they can only pay half that and asks what they get for half. The website company thinks a little then replies it will still look great but may lack some “extras” that you might not need.

The above scenario is typical of how many web development companies fail to recognise the importance of usability and accessibility enhancing functionality and more importantly fail to convince their customers of this requirement. Yes, the website must look good but never at the sacrifice of functionality. A visitor is more likely to come back again and again to a website that has rich, frequently updated content and excellent navigation. A general rule of thumb is that visitors should not have to think about navigation, it should be second nature.

Website visitors are not willing to spend more than a few seconds learning how to navigate a website because it is quite easy to just go back to the search engine to find another website to browse. So why don’t website development companies push the benefits of functionality? Why are so many customers so quick to sign off a website that merely looks good. Well, they are initially but then when the hits fail to come then they notice that something is wrong.

Perhaps some web designers take the easy option and design aesthetically pleasing websites but fail to add enhancing features because this would be more difficult.

So if you already have a website or are thinking of having a website designed for your business then think past looks and imagine how your visitors are going to feel when they are navigating your website.

Outsource Web Development Projects to Be Handled by Excellent Freelance PHP Programmer

Well, you have nothing to lose out of it. Getting the best prices and output is your goal and until it is not hindered, you should have no complains. You may also guarantee a mention of the developer in your site and it will be a huge incentive for him. PHP programmer rates vary with the kind of service that you expect and the professional or company that you are hiring.

Commendable PHP programmers are available in the Indian subcontinents who are ever hungry for work. There is a huge amount of manpower over here and the rates come cheap. Hire PHP developer India and know for yourself why the whole world looks up to them to do their job. Though Indian infrastructure is not the best, it is fast developing and the varieties of skills that the professionals possess make sure that a good platform is created. Indian professionals are experts in PHP, Joomla, Ajax, Linux, LAMP, ASP.NET, and Flash. The coding that they do even with Flash action script seldom does go wrong and you can never complain. On the other hand you are guaranteed round the clock guidance and service. Freelance PHP programmer India come somewhere between INR 10,000 to INR 25,000, depending on the project requirement. Those who are just starting out expect a monthly salary of INR 5,000 to INR 8,000. The salary increases with experience and proven track record. At the end of 5 years they can expect to draw something around INR 45,000.

In this range you would definitely never find a professional in the foreign market. Freelance PHP programmer is hired for a single project and is never on company payroll. Their service limited to the completion of the project. It’s good for both the employer and the freelancer. As a company manager you will not have to set up a separate department for your web development and management. It will save you a lot of investment in hardware, setup, furnishing and initial training of the professionals. Being a businessman, your online platform is the key to the success of your venture. However with the global market taking part in the process, you can expect a quality work and exciting profits. Everyone out there waits to help you. You just need to choose the right partner.

Copywriting as a Part of Web Development

A part of web development is copywriting. Excellent copy means it has to be appealing to both readers and to search engines. This combination will help websites to rank highly. A problem occurs when there are space constraints to a site, page layout requirements or other issues.

Because appealing to both readers and search engines is so important, you don’t want to sacrifice one for the other. Adding a big block of copy to the middle of a page may not be the best answer, however, if a page needs content, adding a couple of sentences to the bottom of each section is a good option. Your copy will still be readable and the additional content will appeal to the search engines.

There are some things to remember when writing content for a website.

  • Web users are active. One click and they have left your site. If they don’t see a reason to stay, they won’t. There is a 10 – 15 second window available to capture a visitor’s attention.
  • The longer the text is, the less likely they are to read it. With long text, they will skim it, if they bother to read it at all.
  • Web users don’t believe in hype. If you want a web user to believe you and to believe in you, you must back up your claims.

Four questions must be answered on each page:

  • What am I doing here?
  • How do I do it?
  • What’s in it for me?
  • Where can I go, next?

If your design and navigation isn’t obvious, then you need to explain it in the copy. Most visitors will not take the time to figure this information out. If a first time visitor cannot find their way around your site, they will likely never come back.

Unless your visitors are expecting to read something on your page, don’t expect that they will read more than one or two lines of copy.

Understanding your copy is as important as length. Don’t make the copy so complicated that it is difficult to comprehend or make it so the customer will have to think about it because they won’t.

What this means is you want to convey one key idea in just one or two lines. Don’t try to add a third line because if you say too much, then even the first idea won’t penetrate. If your site needs more content, break it down into sections that are one or two paragraphs each. Say what you want to say in the first sentence and then expand the thought into the paragraph. Use meaningful headers. Most people will only scan the headers to the paragraphs and not even bother with the copy on the page, unless it is something that appeal to them. It is better to write only one or two lines with links to another page with the longer copy.

Even when users are expecting to find text heavy content, don’t expect they will take the time to read all of it. Longer copy doesn’t have to be as abrupt as shorter text, but it needs to be as easy to read.

Make your copy clear, but not boring. Lively writing with an unassuming voice is best. Boring writing will turn your reader off and nothing you say at that point will make it through.